THE COMPANY
Atlantic Bay Mortgage Group, LLC; Virginia Beach, VA

CHALLENGES

• Management team needed deeper knowledge about business operations in order to make better decisions.
• Limited IT staff was burning time creating manual reports on an ad-hoc basis, which only provided limited information.

SOLUTION

• BusinessTrac, Del Mar Database's business management dashboard for mortgage lenders.

RESULTS

• BusinessTrac enables Atlantic Bay executives to quickly and easily review key metrics for the company, providing up-to-date, business-critical information.
• Users can view the business as a whole, at an individual branch level, or drill down to the impact of an individual loan product or originator.
• The software is a tightly integrated extension of DataTrac®, giving executives ready access to the content without any interaction with the IT team.
• The detailed information presented in BusinessTrac empowers Atlantic Bay executives to make better, more informed business decisions regarding products and originators.
• Atlantic Bay has proactively shifted business practices in response to trends that would have been impossible to recognize without the encompassing views available via BusinessTrac.