PLANO, Texas, Oct. 10, 2008 – Optimal Blue, developer of a comprehensive, Web-based platform that couples decisioning technology with content management for the mortgage industry, announced it has partnered with San Diego-based Del Mar DataTrac®, Inc. Del Mar DataTrac provides solutions that empower small- and medium-sized mortgage bankers to deliver extraordinary customer service and drive up production while reducing risk, increasing productivity and streamlining their overall efficiency.
Optimal Blue’s product and pricing eligibility (PPE) platform is now fully embedded - delivering the OB content as a service within WebTrac and interoperable with DataTrac - the first time an integration to this depth has been accomplished. The Optimal Blue service is delivered within the user’s familiar environment, saving time, improving efficiencies and reducing costs, by taking advantage of the most accurate product and pricing information available today. In addition, the integration also incorporates Optimal Blue’s recently announced risk management platform available through its joint venture with Secondary Interactive. This enables users to match real-time market data with pipeline information and pricing to improve profitability and reduce risk through mandatory deliveries.
Rob Katz, president of Del Mar DataTrac, commented, “Offering technology that enhances operational performance and increases profitability is vital, and it’s also the philosophy that defines our partnership with Optimal Blue, as we are both customer-centric in our approach. The integration is seamless and transparent; we don’t use that term loosely. We completed a full systems integration with a single seamless user interface, which is unparalleled within the industry.”
“While everyone claims to deliver interfaces, few companies can match the depth of the integration between our two platforms,” said Larry Huff, founder and co-CEO of Optimal Blue. “Interoperability is an ever-increasing priority to our customers. Many lenders have yet to fully realize the benefits from automating workflow. Accurate product and pricing engines are paramount to an efficient mortgage process, as are risk-management and pipeline tools. This interface allows our common customers to leverage existing technology to make more money, a key factor for survival in today’s market.”
About Del Mar DataTrac
San Diego-based Del Mar DataTrac provides mortgage bankers of all sizes with technologies that leverage existing tools to improve customer service and operational efficiencies, while increasing profitability. The company's proprietary flagship solution, DataTrac®, empowers lenders to reduce costs, generate greater profits per loan, minimize errors using business intelligence and fund more loans with fewer people. Founded in 1991, the company's customers include mortgage lenders, credit unions, and community banks. For more information, visit www.delmardb.com.
About Optimal Blue
Founded in 2002, Optimal Blue is a Web-based provider of product eligibility and pricing engine (PPE) technology. Based in Plano, Texas, Optimal Blue has developed a comprehensive suite of products designed to give lenders the ability to automate the management and distribution of their products and pricing, enabling originators to then source, manage, price and lock loans in a way that is efficient, accurate and easy to use. Without having to be technology experts, Optimal Blue’s solutions allow clients to leverage superior technology and content for a competitive advantage. For more information, please visit www.optimalblue.com.
