SAN DIEGO,
March 26, 2007 - Del Mar DataTrac, a division of Fiserv Inc. (Nasdaq: FISV), has launched SourceTrac™, a highly configurable consumer-direct lending portal that allows mortgage bankers to enhance their Web presence to provide better customer service to borrowers and improve lead capture capabilities.
SourceTrac will be integrated across several of Fiserv Lending Solutions’ product lines including, Del Mar Database’s DataTrac®, a back-office processing solution and the easyLender® and UniFi® PRO loan origination platforms.
More than 900 lenders currently using DataTrac, easyLENDER or UniFi PRO will have the opportunity to enhance their borrowers’ Web site experiences by implementing SourceTrac.
Skyline Mortgage Group, LC, based in Reston, Virginia, is a mortgage lender with retail operations in Virginia, Maryland, Washington, DC, Florida, Delaware, West Virginia, Colorado, and Alaska. The company has successfully implemented SourceTrac.
“Del Mar Database has developed a solution that has enabled us to bring our Web site to market faster,” said Tom Schultz, president of Skyline Mortgage Group, LC. “Because SourceTrac is intuitive and tightly integrated with DataTrac, it has enabled my organization to improve productivity and reduce Web site development costs by more than 30 percent. In this highly competitive industry, SourceTrac creates another revenue source for us by capturing more borrowers online in an efficient and secure environment. Other borrower sites are hosted by the vendor, so you have no way of knowing what that company is doing with the leads that come into your portal. SourceTrac, on the other hand, runs on my server so Skyline is in total control of our code, content and leads.”
SourceTrac’s feature-rich platform instills confidence in borrowers that they are working with the right lender. SourceTrac can be used for online mortgage loan applications, as a solution for communicating with borrowers during the loan process, educating consumers about lending choices, or as a lender’s entire Web presence.
Because SourceTrac proactively delivers automatic e-mail notifications to borrowers and loan officers, and maintains real-time status information, borrowers have up-to-date loan information at their fingertips 24/7. Fiserv Lending Solutions developed the portal to be deployed and maintained with a user-friendly installation wizard and simple content editing and configuration tools.
“Lenders today must provide their borrowers with more than just price and product,” said Rob Katz, executive vice president of Del Mar Database. “They also have to provide a level of customer service that will increase their pull through, generate more customer referrals, and improve the probability of repeat business. Part of this customer service strategy has to include a lender’s web presence. SourceTrac was specifically designed to help small to medium lenders compete with the largest lenders. With SourceTrac, lenders now have a single application that will assist them in increasing their production while also reducing overall operating costs.”
About Fiserv Inc.
Fiserv Inc. (Nasdaq: FISV), a Fortune 500 company, provides information management systems and services to the financial and health benefits industries. Leading services include transaction processing, outsourcing, business process outsourcing (BPO), software, and systems solutions. The company serves more than 17,000 clients worldwide and is the leading provider of core processing solutions for U.S. banks, credit unions, and thrifts. Fiserv was ranked the largest provider of information technology services to the financial services industry worldwide in the 2004, 2005, and 2006 FinTech 100 surveys. Fiserv Health provides health plan management, pharmacy benefits management, and BPO services to the managed care market and self-funded commercial and government employers and health plans. Headquartered in Brookfield, Wis., Fiserv reported more than $4.5 billion in total revenue for 2006. For more information, please visit www.fiserv.com.