Press releases
BusinessTrac™ Dashboard Integrates with DataTrac


SAN DIEGO, December 12, 2005 - Del Mar Database has released BusinessTrac™, a business management dashboard for small and medium-size mortgage lenders. BusinessTrac seamlessly integrates with DataTrac®, Del Mar Database's flagship back-office automation solution.  By consolidating loan-level information from DataTrac, BusinessTrac empowers lenders to track workflow performance 24/7 across their entire enterprise, with the ability to drill down through production channels to yield key metrics. As an optional module that supplements a lender's existing DataTrac solution, BusinessTrac enables lenders to measure their business performance by providing summary and detailed views of real-time information, including loan production, pull-through by product and source, and analysis of product and originator profitability.

"The best mortgage lending solutions do more than just automate processes, they actually improve operational efficiency," said Doug Turpin, IT director for Atlantic Bay Mortgage Group, LLC in Virginia Beach, Va. "Del Mar Database's suite of applications are focused on helping small and medium-size lenders like us increase productivity and profitability, and BusinessTrac continues these efforts. By providing us with real-time business intelligence regarding our pipeline, our staff and our efficiency, BusinessTrac allows us to make better, more educated decisions that lead directly to more production and higher profits per loan."

BusinessTrac enables lenders to increase production by clearly identifying the products and origination sources that perform the best. This optional module streamlines operations by identifying production bottlenecks, and lowers costs and risks by highlighting those products and originators that underperform.

"Del Mar Database is committed to providing lenders with solutions that help them increase their production, reduce their costs and risks, and improve profitability," said Rob Katz, vice president of Del Mar Database. "Lending executives make decisions every day about the strategy, direction and future of their firms.  In most cases, those decisions are based on inaccurate, incomplete or anecdotal information.  BusinessTrac was specifically designed to give our clients the accurate, relevant, real-time information they need to effectively run their businesses."

Using data pulled directly from DataTrac, BusinessTrac provides lenders with instant access to performance metrics. The performance analysis incorporates graphical and numerical displays of actual results compared with user-specified targets, in addition to flexible query reporting on pipeline and pull-through. Within the high-level summary data, users can point-and-click to drill down to greater levels of detail. BusinessTrac's web browser interface enables every member of the lender's business to have access to the same key metrics and share common goals, even when at remote or off-site locations. This consistent business analysis enables lenders to remain aware of any potential pitfalls and focus on increasing production.

"As the lending environment continues to tighten, many lenders will increasingly look to technology to give them a competitive advantage," continued Katz.  "At Del Mar Database, our goal continues to be to offer our clients a wide, rich menu of optional solutions to address specific needs.  This strategy allows us to not only meet the needs of our largest lenders doing tens of billion of dollars in production per year, but also to continue to offer a competitively-priced solution for the smallest lenders or brokers just becoming lenders."  




For more information, visit www.delmardb.com