Type “business intelligence” into a search engine and you will get millions of hits (12,900,000 the last time we tried it). “BI” is a hot topic in the business world today, and for good reason. Technological advances are allowing companies to be increasingly dispersed and decentralized, while at the same time requiring them to stay on top of ever increasing amounts of data. While these advances clearly afford opportunities, they also create challenges in terms of getting critical information in front of the right people at the right time.
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Whether you are in an executive, production, secondary marketing, or operations role, you need access to key data—quickly—in order to recognize issues, spot opportunities, and generally stay on top of your business. You also need to access this information when you want it without having to wait on someone else to get it for you.
It is with these needs in mind that Del Mar Database introduced BusinessTrac, a web-based module tied directly to your DataTrac database that provides an at-a-glance view of the critical metrics driving your business. Offered in a “dashboard” format, BusinessTrac provides a variety of performance indicators rolled up to organizational levels tied to the user’s role, while also offering fast drill-down to see the underlying detail.
BusinessTrac offers you quick and easy access to:
- Production by source and product type
- Pull-through by source and product type
- Broker and loan officer performance tracking
- Actual performance vs. company-specific targets
- Fast drill-down through organizational levels (no need to learn complex reporting syntax)
To see a demonstration of BusinessTrac and learn how you can put its power to use in your business, contact your Del Mar Database account manager today! |
